Website Development

Top 50 Website Features that You Need to Attract Visitors

Website features

We are never quite sure about what features to add to our website in order to make our visitors feel comfortable in navigating our website.

Similarly, we must give them a good call-to-action button so that they can easily get in touch with us with his/her requirement. Apart from it, there must be good visibility of all your offering with the unique selling points (USPs).

However, I have tried to make a website feature checklist. In order to make it easy for people like me to get a good check on features while developing a website for them or their clients.

So here we go:

Simultaneously, we have listed some of the most important features divided in sections:

Website features for Header:

  1. Brand Name, Logo, and Tag Line.
  2. Website Colour – Contrast Colour using colours used in Logo.
  3. Phone Number – clickable and trackable.
  4. Call-to-Action Button
  5. Top Navigation
  6. Bread Crumb Navigation

Website features for Body:

  1. Image or Slider or Video – reflecting exactly what you offer.
  2. Reviews and Testimonials
  3. Important Business Information
  4. Quality Content – reflecting USP of your business
  5. Main Features of your business.
  6. Internal Links – to website pages.

Features for Footer:

  1. Navigation – a secondary navigation menu.
  2. Social Media Profiles
  3. Online Chat Feature
  4. Business Hours
  5. Contact Information

Inner Pages:

  1. About Us Page
  2. Inner Page Content – Elaborating more about your products and services
  3. Contact form
  4. Anti-Spam Captcha
  5. Privacy Policy Page
  6. FAQ Page
  7. Blog Page

Blog:

  1. Comment feature
  2. Search bar
  3. Sidebar
  4. Social Media Share

Content and Design:

  1. Clean font for good readability
  2. Links that are Easy to understand URLs
  3. Mobile responsive
  4. Hamburger menu on mobile site
  5. Spell and Grammar check.

Search Engine Optimization (SEO):

  1. Meta Title and Meta Description.
  2. Sitemap creation
  3. Easy to update URL structure

Server and Hosting:

  1. Fast and reliable hosting
  2. Daily Website Backup
  3. SSL

Backend:

  1. Optimized code for fast page loading
  2. Use a CMS – to make empower you so that you can manage your website on your own.
  3. Cross-browser compatibility
  4. Google Search Console integration
  5. Google Analytics Integration
  6. Microformats – Schema.org tagging for Google to read (especially if you’re a local business).
  7. Twitter card data for twitter, and Open Graph tagging for Facebook can all enhance your visibility.
  8. When your site is shared or found on search and social media the Open Graph shows result.
  9. Site Caching – To manage website speed when there’s good traffic.

Additional Website features to choose from:

  1. Newsletter Signup
  2. CDN – Content Delivery Networks to further improve your website speed and security.
  3. txt
  4. Landing Pages
  5. Podcasts
  6. Videos
  7. Map – Google My Business, Bing Map, Apple Map
  8. Logo Bar – To showcase your clients.
  9. Premium Resources – Infographics, white papers, and case studies.
  10. Mobile Standards – Facebook Instant Articles, Apple News, Google News, and also Google Accelerated Mobile Pages (AMP).
  11. Payment Gateway – PayPal, Stripe, RazorPay, Instamojo

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